HeawardSports Ltd. can draw in many years funding, sports development and project management experience as well as a strong background in key allied areas. We have also assembled a team of experienced specialist partners whose support we can draw upon when needed to provide clients with a comprehensive service.
Andrew Heaward BA(Hons) MCIMSPA – Owner and Managing Director
Leading our team, Andrew is a graduate of Bradford University having completed a BA (Hons) in Community Studies (Leisure & Recreation).
His career launched in 1994 working for Teignbridge District Council before moving for a more senior role to Devon County Council. Both posts focused on sport and leisure with a specialism in leisure and youth work. At Devon County Council his role included developing an innovative outdoor pursuits based youth empowerment project. There he discovered his talent for project-based work successfully securing his first major grant, £20,000 to fund one of the Royal Yachting Associations’ first mobile Topper dingy fleets.
In 1997 Andrew moved to work a more senior role for Nuneaton and Bedworth Borough Council where he spent several years in a leisure development function delivering a range of community sports development and facility development projects. This included developing the new £7.25m Pingles Leisure Centre where he played a key role in the successful Lottery bid preparation team.
2001 saw Andrew move to the first of a number of strategic management positions within Stoke-on-Trent City Council. He worked there for over 16 years in a range of roles, Starting off using his funding expertise as Funding Officer and progressing to Sports Development Manager through to five years spent as the General Manager for the Sport and Leisure Service with specific responsibility for policy and strategy, sports development and community sports facilities.
Andrew’s work is heavily influenced by his passion for innovation and creating opportunities for people to take part in sport. Central to this was five years leading the unique Municipal Journal 2007 award-winning Closing the Gap Programme. This later led to his creating Stoke-on-Trent’s StreetGames programme, which soon became one of the largest and most successful initiatives of its kind and resulted in his receipt of StreetGames prestigious Outstanding Contribution to Doorstep Sport lifetime achievement award in 2016.
A crucial aspect of Andrew’s work is his ability to synthesise complex concepts into coherent, engaging and persuasive text. This valuable skill has seen him play a lead role delivering over £35m of sports projects to date. These successes include everything from small community-based revenue projects to major multi-million-pound capital and revenue schemes supported by many funders. Andrew has also gained much experience preparing successful bids to host prestigious events such as the UK Corporate Games and secure major awards such as Stoke-on-Trent’s designation as European City of Sport in 2016 and Milton Keynes designation for 2020.
At HeawardSports Ltd. we often work with a number of carefully selected associates who bring with them extensive experience and important skills to help deliver specific pieces of work.
In addition to our funding and project development expertise, HeawardSports is also able to extend our team by working with a select group of other companies at a strategic level who we know are capable of delivering very high quality and efficient service to our customers. These include:
With deep roots in the leisure industry, Edenfield specialises in delivering a wide range of training and provide consultancy services including web design. Director Christopher Austin MSc MCIM has extensive experience across training, strategic marketing, web design, and event management.
Led by John Mainwaring MSc, DBA, PG Dip, PG CIM, BA (Hons) – Marketing Bi Design provides top quality and affordable graphic design services and have extensive experience of undertaking projects in the sport and leisure sector making them an ideal partner for many projects.
Sphere Connect Limited are industry-leading specialists in sports-based corporate engagement, sponsorship and major event planning/delivery
Affinity DM Ltd. provides high quality architectural, quantity surveying, project management, mechanical and electrical design services.